All for the Ride
Live Forward
Category: Brand, Campaign, Marketing, Social, Product, OOH
Brand: Musto design, engineer and craft technical clothing with innovative fabric technology to help you perform at your peak. Your ultimate destination for cutting-edge sailing & outdoor performance clothing.
Brief: To capture a genuine representation of Musto adventurers, the candid moments, the enjoyment and the human narratives. We would like to connect with our audiences through the aspirational outdoor adventure dream - inspiring them on how to use the collection to live forward.
Story: With every sunrise comes the chance to explore. Life is an adventure. The waters won’t always be calm, the terrain might be hard to trek. Storms will sometimes rage but the voyage will continue. Because adventures can be challenging. But that’s what makes them so rewarding.