Because Nothing Should Cost the Earth
National Campaign: Immersive, connected brand films.
Category: Brand, OOH, paid ads, social, product
Brief: To showcase the new Berghaus Spring/Summer collection. One film focuses on the story of Berghaus’ new Organic Tee following two friends enjoying their remote and wild coastal surroundings. The second film showcases the ‘Versaitilty’ range and follows a group of friends enjoying being off the beaten track.
Outcome: We created two short lifestyle films as well as a whole bank of product and lifestyle shorts for web and social. We had so much fun with this crew - a real authentic adventure.
Prussia Cove, Cornwall
Isle of Mull
Dartmoor, Devon
Lochailort, Scotland
A three day shoot working seamlessly besides stills.
Stills are the priority asset for Berghaus. We’re required to work seamlessly alongside stills, shooting over the shoulder and taking our moments where we can.
We use a documentary inspired approach with a very lean crew. Using natural light we keep our set up very light weight and nimble. We move fast around the stills team and keeps the cast feeling natural and relaxed.
We develop shot lists before the shoot that are ticketed of as we go. These shot-lists give us the confidence to go off script, bringing out the natural moments and following the cast as they become sidetracked.