Live Forward
Live Forward: Creating a seasonal campaign to inspire adventure.
Category: Brand, Campaign, Marketing, Social, Product
Brand: Musto design, engineer and craft technical clothing with innovative fabric technology to help you perform at your peak. Your ultimate destination for cutting-edge sailing & outdoor performance clothing.
Brief: The initial brief for the Autumn/Winter campaign was to capture a genuine representation of Musto adventurers - the candid moments, the enjoyment and the human narratives. Musto wanted to connect with their audiences through the aspirational outdoor adventure dream, inspiring them on how to use the collection to live forward.
Outcome: We delivered a campaign that was authentic, immersive and documentary in feel. We all lived and breathed the adventure on shoot from hikes in hail to boats on the lochs in sideways rain. We captured a real adventure experiencing all weather conditions from sunshine, rain and snow within three days of shooting.
The film was screened in stores nation-wide as well as being the lead content across Musto’s website. We also created a large bank of individual product videos which were delivered in all formats for social and online.
Luss
Glencoe
Kinlochleven
Ballachulish
Snow forecast: 28.0mm
25mph
“Together we can weather anything”
A lifestyle campaign with a doc feel.
A three day shoot working seamlessly besides stills.
We use a documentary inspired approach with a very lean crew. Using mostly natural light and reflectors we keep our set up very light weight. We move fast with the stills team and keep the cast feeling natural and relaxed.
We develop bullet proof shot lists before the shoot that are ticketed of as we go. These shot-lists give us the confidence to go off script, bringing out the natural moments that you could never even write.
