Autumn & Winter Campaigns
The Musto Autumn Winter 2023 collection takes inspiration from the colours of the coast and countryside and combines it with features from their technology-rich ocean sailing garments to provide clothing that will protect you from the elements whilst on land.
Musto’s ’64 collection was developed by designers with their clothing archive in mind, It was inspired by the brand’s rich history, celebrating its successes both on and off the water with a nod to vintage styles from the ‘60s and ‘70s.
National Brand Campaign: Osea Island
Category: Brand, Product, In-store, Paid Ads
Brief: Musto are leaders in protective clothing and lovers of the outdoors, it was vital that a location was found that represented the varying weather conditions and landscapes of the UK to capture Musto’s AW23 collection.. Osea Island, located in the estuary of the River Blackwater, Essex, East England, and only accessible by car during low tide, provided the perfect balance of a sense of remoteness and connection to nature with familiar and recognisable landscapes.
The island features a host of remote and expansive scenes, from open coastlines, hidden woodland and twisting estuaries. This allowed us to tell the story of the season through film and also created our own adventure in the process navigating changes in tide and weather.
Finding the perfect location is only one half of the challenge, making sure you have the right crew is just as important.
Outcome: A brand campaign that has been screened in stores nation-wide and has been the lead content on the Musto homepage as well as all social platforms.
