This is My Outdoors

I am: Branded micro-documentaries and photo stories.

Category: Brand Content, Social, In-store, Photography

Brief: From the peaks of the lake district, flat marshlands of Norfolk, sea pools of Clevedon and windswept mountains of Northen Ireland; we created a series of 7 story-led videos exploring and celebrating different individuals' love, experiences and passion for the outdoors. From a National Trust Ranger to sea swimmer, urban gardener and mountain rescue - we asked the question ‘what is your relationship with the outdoors?’

Outcome: From 60’s hero video edits used across social and digital platforms to 15’s paid advertising edits. Our challenge was working with all weather conditions from sideways rain in Ireland to extremley cold conditions in Snowdonia. The majority of people featured had never been on camera before so we wanted to utilise cinematic techniques with an approachable, friendly and realistic feel. It was all about the amazing stories, human narrative and beautiful landscapes for this one.